The best of both worlds
In 2022, I founded Kron Kommunikation and established my own PR and communications agency. At that point, I already brought extensive experience to the table — including more than 10 years as Senior PR Manager at Visit Sweden’s office in Denmark.
Today, Kron Kommunikation works with a strong and established client base within the tourism, travel and hospitality sectors, offering quality-driven Swedish–Danish communication that truly delivers the best of both worlds.
I was born in Sweden but have lived my entire adult life in Denmark, where I still live with my family. As a result, I speak and write both Swedish and Danish fluently and have in-depth knowledge of the two markets on either side of the Øresund.
My primary focus is supporting clients in Sweden — and across Scandinavia — in entering and strengthening their position in the Danish market. I also have experience working with a range of other collaboration models and international set-ups.
Professional and personalised
Kron Kommunikation is built on more than 15 years of experience within the tourism and travel industry, combined with in-depth insight into both the Swedish and Danish markets. My approach to both my work and my client relationships is professional, personal and hands-on.
I understand the importance of clear strategic goals, while also paying close attention to details and individual needs — especially when working with experience-based formats such as press trips, influencer tours and collaborations. Effective PR and communication are, at their core, about understanding the target audience.
Tourism and travel are driven by experiences, dreams and a positive outlook on life. This mindset is reflected in my PR and communication work, as well as in the way I collaborate with clients and partners.
My positive and solution-oriented approach helps build strong, professional relationships based on trust, openness and collaboration.
